What is SEO?
Search Engine Optimization, or SEO, is a method of online marketing and advertising that is centered around increasing the visibility of a website in regards to strictly organic search results –Organic meaning “Non Paid” Results.
Kansas City SEO | Altitude Web Consulting covers a broad spectrum of technical and creative aspects that go into the production of a website that will be relevant to the search engines, who provide results to users, and in this way — and through the support of many different strategies and methodologies– improve page rankings and draw in steadily larger droves of traffic.
Some of these techniques include the inclusion and use of special keywords throughout the page’s text content and the way your site is connected to or linked to other sites similar to your own. Another technique is the way the site is organized, it is important that the site is designed to be attractive to search engines.
It’s not just the technical side though, SEO is also about the way the website is designed to be used by human visitors as well. The process of developing a site that is attractive to both search engines and human users is the art of SEO.
Is SEO Important to Website Success?
Success for a website is equated with how many times it is visited as well as how many of those visitors perform certain actions on the site. So visibility is of primary importance. Miami SEO – Altitude Web Consulting is what makes websites visible to the search engines, how visible and relevant depends entirely on the SEO invested in the page.
Most online traffic is directed by the major search engines –like Google, Yahoo or Bing, plus many many others. Some traffic is also directed through links in social media sites, but this is minimal in comparison to the traffic pouring in through search engines.
Search engines are vital because they provide a very important kind of traffic, targeted traffic. In other words, traffic that is looking specifically for the product, service or idea that the webpage is offering. This targeted traffic is gold because it is most likely to perform certain desired actions.
Search Engines are the viaducts that deliver targeted traffic to websites — yours or your competitors.
Could I do the SEO on my own Website?
The basics of Minneapolis SEO are actually surprisingly easy to grasp and practice. Additionally, there are many free resources online that teach SEO and how to improve SEO methods; it is fair to assume that with some research and creativity it is quite possible that you could improve the SEO of your website considerably.
Your success you would gain depends on the amount of time and mental fortitude you have to invest in the SEO of your site.
At the same time, there are many experts in the field of SEO –experts who butter their bread by keeping up to date with the most important SEO trends that keep pages visible and and busy. For a fair price, you could have the SEO of your page done by a professional and SERIOUSLY improve it’s functionality.